Social media coordinator job description template

Position Identification Details

1. Position Summary

The Social Media Coordinator plans, creates, posts and tracks content on [ORGANIZATION_NAME]'s social media accounts. The job includes taking photos and short videos, writing captions, scheduling posts, answering comments and messages, running small paid campaigns when there is a budget for them, and reporting on what worked. The coordinator reports to [REPORTS_TO_TITLE] and works closely with the owner and staff to find real stories from the business. A steady flow of on-brand posts, quick and polite replies, and growing interest from the right local customers are what this role is measured on.

2. Key Responsibilities

2.1 Planning content (15%)

• Build a monthly content calendar for [SOCIAL_CHANNELS], tied to the business's sales, events, seasons and holidays.
• Agree on themes and key dates with [REPORTS_TO_TITLE] at the start of each month.
• Keep a list of ideas from staff, customers and what is working for similar businesses.

2.2 Creating content (35%)

• Take photos and short videos at the business, at events and on job sites, with permission from anyone who appears in them.
• Edit photos and videos on a phone or with [DESIGN_TOOLS], and make simple graphics using the brand colours, fonts and logo.
• Write short, clear captions in the business's voice, with correct spelling and a clear call to action.
• Add captions to videos and alt text to images where the platform allows.
• Use only music, images and fonts the business has the right to use.

2.3 Posting and community management (25%)

• Schedule and publish posts using [SCHEDULING_TOOL] or the platforms' own tools.
• Reply to comments, messages and reviews within the response time set by [REPORTS_TO_TITLE], following the reply guide.
• Pass complaints, refund requests, safety concerns and media questions to [REPORTS_TO_TITLE] the same day.
• Hide or remove spam and abusive comments following the company's moderation rules.
• Keep the business's profiles, hours, contact details and links up to date.

2.4 Paid social and promotions (10%)

• Set up and monitor small paid campaigns within the budget approved by [REPORTS_TO_TITLE].
• Run contests or giveaways only with rules approved by [REPORTS_TO_TITLE], and follow each platform's promotion rules.
• Make sure paid partnerships, sponsored posts and influencer content are clearly labelled as ads or sponsored.

2.5 Reporting (10%)

• Track reach, engagement, followers, website clicks, messages and, where possible, sales or bookings from social media.
• Prepare a short monthly report: what worked, what did not, and what to try next.
• Use the results to adjust the next month's calendar.

2.6 Account security and brand protection (5%)

• Keep login details in the business's password manager, use two-step verification, and never post from personal accounts by mistake.
• Make sure the business, not the coordinator, owns every account and ad account.
• Do not post customer information, prices that are not approved, or anything about staff without their consent.
• Get approval from [REPORTS_TO_TITLE] before posting anything sensitive, such as statements about problems, closures or staff changes.

3. Qualifications & Experience

Role Qualification Standards

4. Competencies

Core Competencies

5. Working Conditions & Performance Measures

5.1 Working Conditions and Physical Demands

This is mostly office or remote work with some time on site. The table shows what the job normally involves. We will look at accommodation for a worker who needs it, up to the point of undue hardship, as human rights law requires.

Physical Demands and Working Environment

5.2 Performance Measures

Key Performance Indicators

5.3 Career Path

• Typical Prior Roles: Marketing assistant, communications intern, customer service representative, retail associate who ran the store's accounts, content creator.
• Typical Next Roles: Marketing coordinator, digital marketing specialist, content manager, marketing manager, freelance social media manager.

5.4 Position Acknowledgement

This job description sets out the main duties, working conditions and qualifications for the Social Media Coordinator role at [ORGANIZATION_NAME]. It is not a list of every task. The job can change as the business changes. If it changes in a real way, we will update this document and talk it through with the employee first.

Employee Sign-Off:

Name: [EMPLOYEE_NAME] Signature: _____ Date: _______

Manager Sign-Off:

Name: [MANAGER_NAME] Title: [REPORTS_TO_TITLE] Signature: _____ Date: _______

What to fill in