Marketing coordinator job description template

Position Identification

1. Position Summary

The Marketing Coordinator delivers operational and tactical marketing support to expand brand visibility, generate sales inquiries, and support customer retention for [ORGANIZATION_NAME]. Operating in a hands-on capacity within an owner-operated or small business environment, the role coordinates digital campaigns, produces core marketing collateral, maintains company web and social channels, and monitors promotional performance. The position works closely with [REPORTS_TO_TITLE] and sales personnel to ensure marketing activities align with commercial goals and brand standards. Occupational structure aligns with Canadian occupational classification benchmarks for marketing and communication specialists.

2. Key Responsibilities

2.1 Digital Marketing and Social Media Management (20%)

• Publishes scheduled content across company social media profiles to maintain an active, professional online presence.
• Monitors inbound messages, comments, and public inquiries on digital channels, escalating commercial leads to sales and customer service issues to [OWNER_OR_MANAGER].
• Configures and deploys targeted email newsletters, product announcements, and promotional campaigns using the company email marketing platform.
• Maintains digital subscriber databases, applying unsubscribes and contact updates in compliance with Canadian anti-spam standards.

2.2 Content Creation and Marketing Collateral (15%)

• Drafts clear, engaging copy for sales sheets, blog posts, case studies, customer newsletters, and promotional flyers.
• Coordinates the layout and graphic production of print and digital collateral using standardized brand templates and design software.
• Reviews all customer-facing materials for grammatical accuracy, consistent tone, correct pricing, and proper brand asset usage before publication.
• Maintains a centralized library of approved photography, logos, presentation decks, and product documentation.

2.3 Campaign Execution and Lead Generation Support (15%)

• Coordinates the tactical execution of inbound and outbound marketing campaigns across digital and print channels to support sales targets.
• Sets up campaign tracking links and tracking parameters to ensure lead source attribution.
• Routes qualified inbound marketing leads to the appropriate sales contact or [REPORTS_TO_TITLE] within established internal response timelines.
• Assembles promotional packages, direct mail materials, and sales sample kits for distribution to prospective clients.

2.4 Website Maintenance and Search Optimization (15%)

• Updates website content, staff bios, product listings, pricing pages, and resource downloads using the content management system.
• Implements foundational on-page search engine optimization (SEO) practices, including meta descriptions, image alt tags, and page headings.
• Tests website forms, navigation links, and mobile responsiveness weekly to identify and resolve broken user journeys.
• Coordinates with external web development vendors or IT contractors to resolve technical website errors.

2.5 Event Planning and Promotional Coordination (10%)

• Coordinates logistical requirements for trade shows, community events, client webinars, and industry conferences.
• Organizes booth hardware, printed collateral, promotional merchandise, and display banners for shipping and setup.
• Tracks event timelines, registration lists, vendor payment schedules, and attendee follow-up tasks.
• Attends local events or trade shows as required to assist with booth operations and attendee registration.

2.6 Marketing Analytics and Performance Reporting (10%)

• Extracts marketing metrics monthly from web analytics tools, social platforms, email platforms, and [HRIS_NAME] or customer relationship databases.
• Compiles monthly marketing activity reports highlighting website traffic, lead volume, email engagement rates, and advertising expenditures.
• Identifies trends and underperforming campaigns, recommending practical adjustments to [REPORTS_TO_TITLE].
• Maintains records of marketing expenses against allocated project budgets.

2.7 Brand Asset Management and Vendor Coordination (10%)

• Acts as the primary point of contact for external marketing suppliers, including print vendors, promotional item suppliers, and freelance contractors.
• Requests price quotes, issues purchase requests to [OWNER_OR_MANAGER], and tracks vendor deliverables against agreed timelines and specifications.
• Inspects received marketing materials and printed proofs to confirm quality, colour accuracy, and quantity prior to invoice approval.
• Enforces brand identity standards across internal teams, ensuring proper logo usage, colour palettes, and typography.

2.8 General Administrative and Cross-Functional Support (5%)

• Supports internal communications, including drafting company-wide announcements, staff milestone notices, and internal event invitations.
• Organizes digital marketing file directories, ensuring standard naming conventions and secure asset storage.
• Completes administrative tasks related to marketing operations as assigned by [REPORTS_TO_TITLE].

3. Qualifications & Experience

Role Qualifications and Hiring Criteria

Note on Bona Fide Occupational Requirements: All stated qualifications are directly related to role execution and operational necessity, established in alignment with non-discriminatory workplace practices and human rights guidance.

4. Competencies

Core Competencies for Marketing Coordinator

5. Working Conditions & Performance Measures

5.1 Physical and Environmental Demands

The physical and environmental demands described here reflect the daily working conditions required to perform the essential functions of this role. This documentation supports objective workplace assessments and accommodation planning under applicable Canadian human rights standards.

Physical and Environmental Demands Assessment

5.2 Performance Measures

Key Performance Indicators (KPIs)

5.3 Career Path

• Typical Prior Roles: Marketing Assistant, Social Media Assistant, Communications Clerk, Administrative Assistant (with marketing duties), Sales Support Coordinator, or Recent Graduate in Marketing/Communications.
• Typical Next Roles: Senior Marketing Coordinator, Marketing Specialist, Digital Marketing Manager, Communications Manager, Brand Manager, or Commercial Operations Specialist.

6. Document Acknowledgement

This job description outlines the primary duties, responsibilities, and qualifications required for the position of Marketing Coordinator at [ORGANIZATION_NAME]. It is not an exhaustive inventory of all duties, responsibilities, and qualifications that may be assigned. Operational requirements may necessitate amendments to this position description over time. Any substantial changes will be communicated with reasonable notice.

Employee Acknowledgement

I acknowledge that I have received, reviewed, and understand the contents of this job description. I confirm that I am capable of performing the essential duties of this role, with any accommodation required under applicable human rights legislation.

Employee Name: [EMPLOYEE_NAME]
Employee Signature: _________
Date: [DD-MMM-YYYY]

Manager Acknowledgement

I confirm that this job description represents an accurate summary of the responsibilities and qualifications required for this position.

Manager Name: [MANAGER_NAME]
Manager Title: [REPORTS_TO_TITLE]
Manager Signature: _________
Date: [DD-MMM-YYYY]

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