Inside sales representative job description template
The Inside Sales Representative sells by phone, email, video call and chat, without travelling to customers. A free, ready-to-edit job description for Canadian employers: duties, qualifications, skills, working conditions and performance measures.
The National Occupational Classification code for this role, used on Job Bank and LMIA forms. See the official NOC profile · What is a NOC code?
Use our inside sales representative interview questions with a 1 to 5 scoring guide.
Position Identification Details
| Field | Value |
|---|---|
| Job title | Inside Sales Representative |
| Reports to | [REPORTS_TO_TITLE] |
| Direct reports | None |
| Employment type | [EMPLOYMENT_TYPE] |
| Work schedule | [WORK_SCHEDULE] |
| Location | [WORK_LOCATION], [PROVINCE] |
| Overtime eligibility | [OVERTIME_ELIGIBILITY] |
| NOC code | 64100 (Retail salespersons and visual merchandisers), NOC 2021 |
| Salary range | [SALARY_RANGE_MIN] to [SALARY_RANGE_MAX] |
| Effective date | [EFFECTIVE_DATE] |
| Last reviewed | [LAST_REVIEWED_DATE] |
1. Position Summary
The Inside Sales Representative sells [ORGANIZATION_NAME]'s products or services by phone, email, video call and online chat, without travelling to customers. The job covers answering incoming enquiries, following up on leads, calling past and current customers, preparing quotes and closing orders, then making sure the order is handled well so the customer buys again. The representative reports to [REPORTS_TO_TITLE] and works in [CRM_NAME] every day. Sales that meet target, at a healthy price, with accurate records and happy customers, are the results this role is measured on.
2. Key Responsibilities
2.1 Handling incoming enquiries (25%)
- Answer sales calls, web forms, emails and chats quickly, within the response time set by [REPORTS_TO_TITLE].
- Ask questions to understand what the customer needs, when they need it and what their budget is.
- Recommend the right product or service and explain options, prices and delivery times clearly.
- Pass technical questions to the right person and follow up so the customer gets an answer.
2.2 Outbound calls and follow-up (25%)
- Follow up on quotes, trial users, website leads and trade show contacts on a set schedule.
- Call existing and past customers to reorder, try new products or renew.
- Book calls or demos for [REPORTS_TO_TITLE] or outside sales staff when a customer needs a site visit.
- Only send sales emails and texts to people who have agreed to receive them or who are allowed under Canada's anti-spam law, and respect unsubscribe requests and the National Do Not Call List, following [ORGANIZATION_NAME]'s procedures.
2.3 Quotes and orders (20%)
- Prepare accurate quotes using current price lists, discounts approved by [REPORTS_TO_TITLE], taxes and shipping costs.
- Enter orders correctly in [CRM_NAME] or the order system, and confirm details with the customer in writing.
- Check stock and delivery dates with the warehouse or operations team before promising them.
- Track orders and let customers know about delays before they have to ask.
2.4 Customer accounts (15%)
- Keep customer records up to date, including contacts, purchase history and notes from each call.
- Handle simple problems such as wrong items, returns and billing questions, and pass bigger complaints to [REPORTS_TO_TITLE].
- Look for chances to help existing customers with related products, without pushing things they do not need.
2.5 Pipeline and reporting (10%)
- Log every call, email and meeting in [CRM_NAME].
- Keep the sales pipeline current, with realistic close dates and next steps for each deal.
- Share weekly results and what customers are saying about price, competitors and products with [REPORTS_TO_TITLE].
2.6 Product knowledge and training (5%)
- Learn the products, prices, delivery times and policies well enough to answer most questions without checking.
- Take part in sales meetings and product training.
- Suggest improvements to scripts, email templates and the website based on customer questions.
3. Qualifications & Experience
Role Qualification Standards
| Category | Required | Preferred |
|---|---|---|
| Education | Secondary school diploma or equivalent. | College or university courses in business, marketing or a field related to your products. |
| Experience | [YEARS_EXPERIENCE_REQUIRED] years in sales, customer service or a call centre. | Business-to-business sales experience, or experience selling [PRODUCT_TYPE]. |
| Phone and writing skills | Confident on the phone, and writes clear, friendly emails with correct spelling. | Experience running video calls or online demos. |
| Software | Comfortable learning a CRM, email and quoting tools. Basic spreadsheet use. | Experience with [CRM_NAME] or a similar CRM. |
| Math | Can calculate discounts, margins, taxes and totals accurately. | Experience quoting with price lists and approval limits. |
| Rules on contacting customers | Willing to learn and follow [ORGANIZATION_NAME]'s rules on email consent and do-not-call requests. | Experience working under anti-spam consent rules. |
| Language | Fluent spoken and written English. | Fluent French, or another language your customers use. |
4. Competencies
Core Competencies
| Competency | Definition | Behavioural Indicators |
|---|---|---|
| Selling | Finds out what the customer needs and helps them decide. | • Asks open questions and listens. • Links the product to the customer's problem. • Asks for the order. |
| Follow-through | Does what was promised, when it was promised. | • Follows up on every quote. • Sends confirmations in writing. • Keeps customers informed about delays. |
| Organization | Keeps the pipeline and records in order. | • Logs every contact in [CRM_NAME]. • Keeps next steps and dates current. • Plans the day around priorities. |
| Honesty | Sells only what the business can deliver. | • Gives realistic delivery dates. • Does not offer unapproved discounts. • Admits when they do not know and finds out. |
| Resilience | Stays positive through rejection and busy periods. | • Keeps calling after a run of no's. • Stays calm with upset customers. • Learns from lost deals. |
5. Working Conditions & Performance Measures
5.1 Working Conditions and Physical Demands
This is office or remote work, mostly on the phone and computer. The table shows what the job normally involves. We will look at accommodation for a worker who needs it, up to the point of undue hardship, as human rights law requires.
Physical Demands and Working Environment
| Demand | Frequency | Description |
|---|---|---|
| Sitting | Continuous | Most of the day at a desk, with a headset. |
| Phone and screen work | Continuous | Calls, video calls, email and CRM work. |
| Keyboarding | Continuous | Logging calls, writing emails and preparing quotes. |
| Targets and pressure | Frequent | Monthly or quarterly targets and busy periods, such as month end or seasonal peaks. |
| Difficult conversations | Occasional | Handling rejection, complaints and price pushback. |
| Travel | Rare | Occasional trade shows or customer visits, if any, as set out in [WORK_SCHEDULE]. |
| Work location | Continuous | In the office, or remote or hybrid, as set out in [WORK_LOCATION]. |
5.2 Performance Measures
Key Performance Indicators
| Measure | Definition | Target | Frequency |
|---|---|---|---|
| Sales | Sales booked compared with target. | [SALES_TARGET] | Monthly |
| Margin | Average margin or discount on orders. | At or above [MARGIN_TARGET], with discounts within approval limits | Monthly |
| Response time | Time to respond to new enquiries during business hours. | Within [RESPONSE_TIME_TARGET] | Weekly |
| Activity | Calls, emails and follow-ups logged. | Every contact logged; follow-ups done by their due date | Weekly |
| Quote conversion | Share of quotes that become orders. | Tracked and reviewed with [REPORTS_TO_TITLE] | Monthly |
| Order accuracy | Orders entered with no pricing, product or address errors. | Almost every order correct the first time | Monthly |
5.3 Career Path
- Typical Prior Roles: Customer service representative, retail sales associate, call centre agent, sales coordinator, order desk clerk.
- Typical Next Roles: Senior inside sales representative, outside sales representative, account manager, sales team lead, sales manager.
5.4 Position Acknowledgement
This job description sets out the main duties, working conditions and qualifications for the Inside Sales Representative role at [ORGANIZATION_NAME]. It is not a list of every task. The job can change as the business changes. If it changes in a real way, we will update this document and talk it through with the employee first.
Employee Sign-Off:
Name: [EMPLOYEE_NAME] Signature: _____ Date: _______
Manager Sign-Off:
Name: [MANAGER_NAME] Title: [REPORTS_TO_TITLE] Signature: _____ Date: _______
What to fill in
| Placeholder | What to enter | Who provides it | Required? |
|---|---|---|---|
| [REPORTS_TO_TITLE] | Title of the direct supervisor (e.g., Sales Manager, Owner) | Owner / Hiring manager | Yes |
| [EMPLOYMENT_TYPE] | Full-time, part-time, seasonal or term, permanent or temporary | Owner / Hiring manager | Yes |
| [WORK_SCHEDULE] | Usual days and hours (e.g., Monday to Friday, 8:30 AM to 5:00 PM), and any trade show travel | Hiring manager | Yes |
| [WORK_LOCATION] | Office address, or remote or hybrid | Hiring manager | Yes |
| [PROVINCE] | Province or territory where the work is done | Owner | Yes |
| [OVERTIME_ELIGIBILITY] | Eligible or Not eligible. Overtime rules and exclusions are set by the province or territory where the work is done (overtime, holidays and vacation by province). Check your province's rules for salespeople before marking this role not eligible. | Owner / Payroll | Yes |
| [SALARY_RANGE_MIN] | Lowest and highest base pay for the role. Pay must be at least the minimum wage where the work is done (minimum wage by province). If you advertise the job publicly in Ontario (25 or more employees), British Columbia or Prince Edward Island, the posting must state the pay or range (pay in job postings by province). | Owner | Yes |
| [SALARY_RANGE_MAX] | Highest base pay for the role. If you pay commission or bonus, describe it separately in the offer. | Owner | Yes |
| [EFFECTIVE_DATE] | Date this job description takes effect (e.g., 1 April 2027) | Owner / Hiring manager | Yes |
| [LAST_REVIEWED_DATE] | Date this job description was last checked against the real job | Owner / Hiring manager | Yes |
| [ORGANIZATION_NAME] | Operating business name of the employer | Owner | Yes |
| [CRM_NAME] | CRM or sales system the representative will use | Hiring manager | Yes |
| [YEARS_EXPERIENCE_REQUIRED] | Minimum years of related experience you need. Ask only for what the job really needs. | Hiring manager | Yes |
| [PRODUCT_TYPE] | Type of product or service you sell (e.g., industrial supplies, software, commercial cleaning contracts) | Owner | Yes |
| [SALES_TARGET] | Monthly or quarterly sales target after the ramp-up period | Owner | Yes |
| [MARGIN_TARGET] | Lowest average margin, or highest average discount, you accept | Owner | No |
| [RESPONSE_TIME_TARGET] | How quickly new enquiries must get a reply during business hours (e.g., within 2 business hours) | Hiring manager | Yes |
| [EMPLOYEE_NAME] | Full name of the employee signing | Employee | Yes |
| [MANAGER_NAME] | Full name of the manager signing | Manager | Yes |
Employment standards where you hire
Pay, overtime, holidays and notice for a inside sales representative are set by the province or territory where the work is done. Federally regulated employers (such as banks, airlines and interprovincial trucking) follow the Canada Labour Code. These are the minimums as of 7 October 2026. Most managers and some other roles are excluded from overtime, and the exclusions differ by province.
| Where the work is done | Minimum wage (per hour) | Overtime after (hours) | Paid public holidays | Notice owed after |
|---|---|---|---|---|
| Federal | $18.15 | 8 a day or 40 a week | 10 | 3 months |
| Nova Scotia | $17.00 | 48 a week | 6 | 3 months |
| New Brunswick | $15.90 | 44 a week | 8 | 6 months |
| Prince Edward Island | $17.30 | 44 a week | 8 | 90 days |
| Newfoundland and Labrador | $16.35 | 40 a week | 6 | 3 months |
| Quebec | $16.60 | 40 a week | 8 | 3 months |
| Ontario | $17.95 | 44 a week | 9 | 3 months |
| Manitoba | $16.40 | 8 a day or 40 a week | 9 | 30 days |
| Saskatchewan | $15.70 | 8 a day or 40 a week | 10 | 13 weeks |
| Alberta | $15.00 | 8 a day or 44 a week | 9 | 90 days |
| British Columbia | $18.25 | 8 a day or 40 a week | 11 | 3 months |
| Yukon | $18.51 | 8 a day or 40 a week | 11 | 6 months |
| Northwest Territories | $17.20 | 8 a day or 40 a week | 11 | 90 days |
| Nunavut | $20.17 | 8 a day or 40 a week | 11 | 90 days |
Public job postings must state the pay or a range in Ontario (25 or more employees), British Columbia and Prince Edward Island. Full rules, vacation pay, final pay and sources: employment standards by province.
Official sources
Government and professional sources for this template. Pay, hours, holidays and notice are set by the province or territory where the work is done.
- National Occupational Classification 2021: 64100 Retail salespersons and visual merchandisers
- Job Bank: Inside sales representative
- Canadian Human Rights Commission: Duty to accommodate
- Employment standards and human rights offices for each province and territory
This template is general information for Canadian employers, not legal advice. Employment standards, human rights and privacy rules differ by province. Checked against official government sources on 7 October 2026. See employment standards by province.
Questions
What does an inside sales representative do?
The Inside Sales Representative sells by phone, email, video call and chat, without travelling to customers. The job covers answering enquiries, following up on leads and quotes, entering orders accurately and keeping customer records current in the CRM. Results are measured on sales against target, healthy pricing, quick responses and orders that are right the first time.
What is the NOC code for an inside sales representative?
64100 (Retail salespersons and visual merchandisers) in the 2021 National Occupational Classification, TEER 4. The NOC code is used on Job Bank postings, Labour Market Impact Assessment (LMIA) applications and other government forms. Check the official NOC profile to confirm it matches the duties of your job.
What should an inside sales representative job description include?
A short summary of the role, the main duties with a rough share of time, required and preferred qualifications, the skills you'll assess, working conditions and physical demands, and how performance is measured. State the pay range and who the person reports to; Ontario (25 or more employees), British Columbia and Prince Edward Island require the pay or a range in public postings. This template covers all of it; fill in the highlighted blanks and remove anything that doesn't apply.
Can I use this template for free?
Yes. Download it as a Word file, copy the text, or print it. Staffkin can also turn it into a prescreen and interview guide for the same role.
Hiring an inside sales representative? Do the rest in one place
Staffkin keeps this job description with the job, sends candidates a prescreen, gives you a scored interview guide and runs reference checks. Free for your first job.
Customize this job description in Staffkin