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Inside sales representative job description template

The Inside Sales Representative sells by phone, email, video call and chat, without travelling to customers. A free, ready-to-edit job description for Canadian employers: duties, qualifications, skills, working conditions and performance measures.

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NOC 2021 code: 64100 (Retail salespersons and visual merchandisers, TEER 4)
The National Occupational Classification code for this role, used on Job Bank and LMIA forms. See the official NOC profile · What is a NOC code?
How to use it: fill in the [HIGHLIGHTED] blanks, delete duties that don't fit your business, and add the pay range. The "What to fill in" table at the end explains each blank.
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Position Identification Details

Field Value
Job title Inside Sales Representative
Reports to [REPORTS_TO_TITLE]
Direct reports None
Employment type [EMPLOYMENT_TYPE]
Work schedule [WORK_SCHEDULE]
Location [WORK_LOCATION], [PROVINCE]
Overtime eligibility [OVERTIME_ELIGIBILITY]
NOC code 64100 (Retail salespersons and visual merchandisers), NOC 2021
Salary range [SALARY_RANGE_MIN] to [SALARY_RANGE_MAX]
Effective date [EFFECTIVE_DATE]
Last reviewed [LAST_REVIEWED_DATE]

1. Position Summary

The Inside Sales Representative sells [ORGANIZATION_NAME]'s products or services by phone, email, video call and online chat, without travelling to customers. The job covers answering incoming enquiries, following up on leads, calling past and current customers, preparing quotes and closing orders, then making sure the order is handled well so the customer buys again. The representative reports to [REPORTS_TO_TITLE] and works in [CRM_NAME] every day. Sales that meet target, at a healthy price, with accurate records and happy customers, are the results this role is measured on.


2. Key Responsibilities

2.1 Handling incoming enquiries (25%)

  • Answer sales calls, web forms, emails and chats quickly, within the response time set by [REPORTS_TO_TITLE].
  • Ask questions to understand what the customer needs, when they need it and what their budget is.
  • Recommend the right product or service and explain options, prices and delivery times clearly.
  • Pass technical questions to the right person and follow up so the customer gets an answer.

2.2 Outbound calls and follow-up (25%)

  • Follow up on quotes, trial users, website leads and trade show contacts on a set schedule.
  • Call existing and past customers to reorder, try new products or renew.
  • Book calls or demos for [REPORTS_TO_TITLE] or outside sales staff when a customer needs a site visit.
  • Only send sales emails and texts to people who have agreed to receive them or who are allowed under Canada's anti-spam law, and respect unsubscribe requests and the National Do Not Call List, following [ORGANIZATION_NAME]'s procedures.

2.3 Quotes and orders (20%)

  • Prepare accurate quotes using current price lists, discounts approved by [REPORTS_TO_TITLE], taxes and shipping costs.
  • Enter orders correctly in [CRM_NAME] or the order system, and confirm details with the customer in writing.
  • Check stock and delivery dates with the warehouse or operations team before promising them.
  • Track orders and let customers know about delays before they have to ask.

2.4 Customer accounts (15%)

  • Keep customer records up to date, including contacts, purchase history and notes from each call.
  • Handle simple problems such as wrong items, returns and billing questions, and pass bigger complaints to [REPORTS_TO_TITLE].
  • Look for chances to help existing customers with related products, without pushing things they do not need.

2.5 Pipeline and reporting (10%)

  • Log every call, email and meeting in [CRM_NAME].
  • Keep the sales pipeline current, with realistic close dates and next steps for each deal.
  • Share weekly results and what customers are saying about price, competitors and products with [REPORTS_TO_TITLE].

2.6 Product knowledge and training (5%)

  • Learn the products, prices, delivery times and policies well enough to answer most questions without checking.
  • Take part in sales meetings and product training.
  • Suggest improvements to scripts, email templates and the website based on customer questions.

3. Qualifications & Experience

Role Qualification Standards

Category Required Preferred
Education Secondary school diploma or equivalent. College or university courses in business, marketing or a field related to your products.
Experience [YEARS_EXPERIENCE_REQUIRED] years in sales, customer service or a call centre. Business-to-business sales experience, or experience selling [PRODUCT_TYPE].
Phone and writing skills Confident on the phone, and writes clear, friendly emails with correct spelling. Experience running video calls or online demos.
Software Comfortable learning a CRM, email and quoting tools. Basic spreadsheet use. Experience with [CRM_NAME] or a similar CRM.
Math Can calculate discounts, margins, taxes and totals accurately. Experience quoting with price lists and approval limits.
Rules on contacting customers Willing to learn and follow [ORGANIZATION_NAME]'s rules on email consent and do-not-call requests. Experience working under anti-spam consent rules.
Language Fluent spoken and written English. Fluent French, or another language your customers use.

4. Competencies

Core Competencies

Competency Definition Behavioural Indicators
Selling Finds out what the customer needs and helps them decide. • Asks open questions and listens.
• Links the product to the customer's problem.
• Asks for the order.
Follow-through Does what was promised, when it was promised. • Follows up on every quote.
• Sends confirmations in writing.
• Keeps customers informed about delays.
Organization Keeps the pipeline and records in order. • Logs every contact in [CRM_NAME].
• Keeps next steps and dates current.
• Plans the day around priorities.
Honesty Sells only what the business can deliver. • Gives realistic delivery dates.
• Does not offer unapproved discounts.
• Admits when they do not know and finds out.
Resilience Stays positive through rejection and busy periods. • Keeps calling after a run of no's.
• Stays calm with upset customers.
• Learns from lost deals.

5. Working Conditions & Performance Measures

5.1 Working Conditions and Physical Demands

This is office or remote work, mostly on the phone and computer. The table shows what the job normally involves. We will look at accommodation for a worker who needs it, up to the point of undue hardship, as human rights law requires.

Physical Demands and Working Environment

Demand Frequency Description
Sitting Continuous Most of the day at a desk, with a headset.
Phone and screen work Continuous Calls, video calls, email and CRM work.
Keyboarding Continuous Logging calls, writing emails and preparing quotes.
Targets and pressure Frequent Monthly or quarterly targets and busy periods, such as month end or seasonal peaks.
Difficult conversations Occasional Handling rejection, complaints and price pushback.
Travel Rare Occasional trade shows or customer visits, if any, as set out in [WORK_SCHEDULE].
Work location Continuous In the office, or remote or hybrid, as set out in [WORK_LOCATION].

5.2 Performance Measures

Key Performance Indicators

Measure Definition Target Frequency
Sales Sales booked compared with target. [SALES_TARGET] Monthly
Margin Average margin or discount on orders. At or above [MARGIN_TARGET], with discounts within approval limits Monthly
Response time Time to respond to new enquiries during business hours. Within [RESPONSE_TIME_TARGET] Weekly
Activity Calls, emails and follow-ups logged. Every contact logged; follow-ups done by their due date Weekly
Quote conversion Share of quotes that become orders. Tracked and reviewed with [REPORTS_TO_TITLE] Monthly
Order accuracy Orders entered with no pricing, product or address errors. Almost every order correct the first time Monthly

5.3 Career Path

  • Typical Prior Roles: Customer service representative, retail sales associate, call centre agent, sales coordinator, order desk clerk.
  • Typical Next Roles: Senior inside sales representative, outside sales representative, account manager, sales team lead, sales manager.

5.4 Position Acknowledgement

This job description sets out the main duties, working conditions and qualifications for the Inside Sales Representative role at [ORGANIZATION_NAME]. It is not a list of every task. The job can change as the business changes. If it changes in a real way, we will update this document and talk it through with the employee first.

Employee Sign-Off:

Name: [EMPLOYEE_NAME] Signature: _____ Date: _______

Manager Sign-Off:

Name: [MANAGER_NAME] Title: [REPORTS_TO_TITLE] Signature: _____ Date: _______


What to fill in

Placeholder What to enter Who provides it Required?
[REPORTS_TO_TITLE] Title of the direct supervisor (e.g., Sales Manager, Owner) Owner / Hiring manager Yes
[EMPLOYMENT_TYPE] Full-time, part-time, seasonal or term, permanent or temporary Owner / Hiring manager Yes
[WORK_SCHEDULE] Usual days and hours (e.g., Monday to Friday, 8:30 AM to 5:00 PM), and any trade show travel Hiring manager Yes
[WORK_LOCATION] Office address, or remote or hybrid Hiring manager Yes
[PROVINCE] Province or territory where the work is done Owner Yes
[OVERTIME_ELIGIBILITY] Eligible or Not eligible. Overtime rules and exclusions are set by the province or territory where the work is done (overtime, holidays and vacation by province). Check your province's rules for salespeople before marking this role not eligible. Owner / Payroll Yes
[SALARY_RANGE_MIN] Lowest and highest base pay for the role. Pay must be at least the minimum wage where the work is done (minimum wage by province). If you advertise the job publicly in Ontario (25 or more employees), British Columbia or Prince Edward Island, the posting must state the pay or range (pay in job postings by province). Owner Yes
[SALARY_RANGE_MAX] Highest base pay for the role. If you pay commission or bonus, describe it separately in the offer. Owner Yes
[EFFECTIVE_DATE] Date this job description takes effect (e.g., 1 April 2027) Owner / Hiring manager Yes
[LAST_REVIEWED_DATE] Date this job description was last checked against the real job Owner / Hiring manager Yes
[ORGANIZATION_NAME] Operating business name of the employer Owner Yes
[CRM_NAME] CRM or sales system the representative will use Hiring manager Yes
[YEARS_EXPERIENCE_REQUIRED] Minimum years of related experience you need. Ask only for what the job really needs. Hiring manager Yes
[PRODUCT_TYPE] Type of product or service you sell (e.g., industrial supplies, software, commercial cleaning contracts) Owner Yes
[SALES_TARGET] Monthly or quarterly sales target after the ramp-up period Owner Yes
[MARGIN_TARGET] Lowest average margin, or highest average discount, you accept Owner No
[RESPONSE_TIME_TARGET] How quickly new enquiries must get a reply during business hours (e.g., within 2 business hours) Hiring manager Yes
[EMPLOYEE_NAME] Full name of the employee signing Employee Yes
[MANAGER_NAME] Full name of the manager signing Manager Yes

Employment standards where you hire

Pay, overtime, holidays and notice for a inside sales representative are set by the province or territory where the work is done. Federally regulated employers (such as banks, airlines and interprovincial trucking) follow the Canada Labour Code. These are the minimums as of 7 October 2026. Most managers and some other roles are excluded from overtime, and the exclusions differ by province.

Where the work is doneMinimum wage (per hour)Overtime after (hours)Paid public holidaysNotice owed after
Federal$18.158 a day or 40 a week103 months
Nova Scotia$17.0048 a week63 months
New Brunswick$15.9044 a week86 months
Prince Edward Island$17.3044 a week890 days
Newfoundland and Labrador$16.3540 a week63 months
Quebec$16.6040 a week83 months
Ontario$17.9544 a week93 months
Manitoba$16.408 a day or 40 a week930 days
Saskatchewan$15.708 a day or 40 a week1013 weeks
Alberta$15.008 a day or 44 a week990 days
British Columbia$18.258 a day or 40 a week113 months
Yukon$18.518 a day or 40 a week116 months
Northwest Territories$17.208 a day or 40 a week1190 days
Nunavut$20.178 a day or 40 a week1190 days

Public job postings must state the pay or a range in Ontario (25 or more employees), British Columbia and Prince Edward Island. Full rules, vacation pay, final pay and sources: employment standards by province.

Official sources

Government and professional sources for this template. Pay, hours, holidays and notice are set by the province or territory where the work is done.

This template is general information for Canadian employers, not legal advice. Employment standards, human rights and privacy rules differ by province. Checked against official government sources on 7 October 2026. See employment standards by province.

Questions

What does an inside sales representative do?

The Inside Sales Representative sells by phone, email, video call and chat, without travelling to customers. The job covers answering enquiries, following up on leads and quotes, entering orders accurately and keeping customer records current in the CRM. Results are measured on sales against target, healthy pricing, quick responses and orders that are right the first time.

What is the NOC code for an inside sales representative?

64100 (Retail salespersons and visual merchandisers) in the 2021 National Occupational Classification, TEER 4. The NOC code is used on Job Bank postings, Labour Market Impact Assessment (LMIA) applications and other government forms. Check the official NOC profile to confirm it matches the duties of your job.

What should an inside sales representative job description include?

A short summary of the role, the main duties with a rough share of time, required and preferred qualifications, the skills you'll assess, working conditions and physical demands, and how performance is measured. State the pay range and who the person reports to; Ontario (25 or more employees), British Columbia and Prince Edward Island require the pay or a range in public postings. This template covers all of it; fill in the highlighted blanks and remove anything that doesn't apply.

Can I use this template for free?

Yes. Download it as a Word file, copy the text, or print it. Staffkin can also turn it into a prescreen and interview guide for the same role.

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